3871 entries. Last updated May 18, 2013.

Adoption of User-Generated Content by Mainstream Media (July 7, 2005)


In the wake of the July 7, 2005 London bombings and the Buncefield oil depot fire, the British Broadcast Corporation (BBC) expanded its user-generated content team, established in April 2005. After the Buncefield disaster the BBC received over 5,000 photos from viewers. This may be the beginning of adoption of citizen-generated journalism by mainstream industrial media.