In the wake of the July 7, 2005 London bombings and the Buncefield oil depot fire, the British Broadcast Corporation (BBC) expanded its user-generated content team, established in April 2005. After the Buncefield disaster the BBC received over 5,000 photos from viewers. This may be the beginning of adoption of citizen-generated journalism by mainstream industrial media.
In 2006 CNN launched CNN iReport, a project designed to bring user generated news content to CNN. Its rival Fox News Channel launched its project to bring in user-generated news, similarly titled "uReport". This was typical of major television news organizations during 2005 and 2006. They realized, particularly in the wake of the London 7 July bombings, that citizen journalism could now become a significant part of broadcast news.