The Zocher card box showing edges.
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This receipt dated 1926 shows the expanded Zocher establishment and the original store front, which was presumably still in operation, in the lower left corner.
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
This receipt dated 1926 shows the expanded Zocher establishment and the original store front, which was presumably still in operation, in the lower left corner.
The Zocher bookbindery as illustrated on one of the narrow sides of the box (enlarged).
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
The Zocher bookbindery as illustrated on one of the narrow sides of the box (enlarged).
The Zocher print shop as illustrated on one of the longer sides of the card box (enlarged).
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
The Zocher print shop as illustrated on one of the longer sides of the card box (enlarged).  Notice the illustration (not to scale) of the steam engine driving the printing machines, and the manual typesetting going on at the right of the image.
The bookkeeper's office anda store room from one of the narrow edges of the Zocher card box.
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
The bookkeeper's office and store room from one of the narrow edges of the Zocher card box (enlarged)
The Zocher store on the ground floor from one of the longer edges on the Zocher card box (enlarged).
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
The Zocher book and stationery store on the ground floor, with customers, from one of the longer edges on the Zocher card box (enlarged).
Detail map of Altstadt, Dresden, Sachsen, Germany Overview map of Altstadt, Dresden, Sachsen, Germany

A: Altstadt, Dresden, Sachsen, Germany

Max & Rudolf Zocher Produce a Card Case Describing their Book Shop and Stationery Store

Circa 1885
Top of M & R Zocher card box advertising the company and its facilities.
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
Top of M & R Zocher card box advertising the company and its facilities.
In 1880 Max and Rudolf Zocher founded M & R Zocher, a bookshop and stationery store in Dresden. They also operated a mechanized book printing shop and bookbindery on the premises. The small card case in my collection, which presumably dates from around 1885 to 1895, illustrates their various facilities in their initial building. A receipt from the company dated 1926 shows that the business grew into larger facilities in the 20th century.

Timeline Themes

Book Trade / Bookselling
Printing by Machine
Bookbinding by Machine
Advertising